A fiercely competitive advertising ...

A fiercely competitive advertising environment has forced online insurance cite generator InsWeb Corp. to "rethink" its marketing strategy, according to the company's sink And to do that, the for the most part unprofitable company has snagged an executive from a competitor, who is guiding the marketing and launch of the company's of recent origin term life insurance agency.

"About nine month ago, the direct writing insurance companies started being remarkably very aggressive on the advertising front--particularly online" InsWeb moulder Hussein A. Enan told Best's Review.

"Each time Progressive goe disclosed to the market, advertising its product--heavily advertising its production spending money ...