If you think reaching the Hispanic ...

If you think reaching the Hispanic market is as simple as translating your marketing slogan into Spanish, don't be too certain

The dairy industry's fortunate and often imitated, "Got Milk?" slogan took a misstep when it was translated directly into Spanish as "Tienes Leche?"

"The literal translation was 'are you lactating?,'" said Andre Urena, chief executive officer of the Latin American Agents Association and sink of Oasis Insurance Services, an independent insurance agency in El Monte Calif.

unless even translating a marketing slogan correctly into Spanish isn't enough, especially when dealing with tangled financial-services products.

"The