chiefly people watching "Monday Nig...

chiefly people watching "Monday Night Football" forward television aren't consciously thinking about life insurance--but they could be becoming familiar with a specific life insurance company's name.

in the same manner hopes Lincoln Financial Group, which has agreed to invest $1396 million through 20 years for the naming rights to Lincoln Financial Field Stadium, abiding-place of the Philadelphia Eagles.

While Lincoln Financial joins companies including Safeco and Nationwide Mutual Insurance Co in purchasing the naming fights to professional sports stadiums, MetLife Inc. has leveraged its brand--and popular Snoopy character--by launching pair blimps that provide aerial television coverage for sporting and