As enterprise risk management and p...

As enterprise risk management and planning take a greater restrain in the insurance industry, the dilemma of coordinating sales and investment strategies becomes more significant. The issue imitates that of the chicken-or-the-egg debate, yet with more facets. Which strategy should lead and which should follow? If enterprise risk management is the goal and the couple primary sources of income and profit for an insurer are premium and investments, in what manner can the sales and investment strategies be coordinated without sub-optimizing the conclusions of one or both?

The answer would appear to be in the answer to the ...