Gary Alan Fine. Difficult Reputatio...

Gary Alan Fine. Difficult Reputations: Collective Memories of the Evil, Inept, and Controversial Chicago: U of Chicago P 2001 262 pp ISBN 0-22624940-9 $5500 cloth; ISBN 0-226-24941-7 $1900 paper.

Gary Alan Fine, a professor of sociology at Northwestern University and author or co-author of eighteen main division s explores the construction of reputation and the many headed hydra of the public persona in his latest work, Difficult Reputations. This collection of eight essays is the fruit of research programs he mode of actioned at the University of Georgia and the University of