We all know that today's consumer a...

We all know that today's consumer are a fickle fill to excess for the most part, on the contrary few groups present as daunting a challenge to marketers as college edifice [i]or[/i] building students.

Now that our local WWU pupils are largely absent due to Summer Quarter, this pretends like a good time to discuss those students' value as a target market, and to strategize to what degree to most effectively hit an oftentimes moving target.

The guild market is notoriously tough to crack learners doubt corporate intentions, they want to be catered to, and they don't think companies know what they want. And they are poor --