Beverage Industry's 2002 R&D s...

Beverage Industry's 2002 R&D scan finds one of three beverage manufacturers poised this year to the two increase their R&D budgets and to increase the number of of recent origin products released to market. Almost all the remaining manufacturers will hold fast new product development at par with last year. In a questionable economy, these commitments demonstrate the pivotal part of new product development to the beverage industry.

Beverage manufacturers say they are motivated by way of customer demand to develop and release modern products. The market is treacherous: It is already saturated with modern products and one in three releases