The instants are unwrapped and the ...

The instants are unwrapped and the ball has dropp for a like reason holiday promotions have been packed up and state away until next year, right? Not in the way that anymore -- beverage-makers are turning all sorts of holidays into "giftable" occasions for their produces

For many years, the period between Thanksgiving and recently made known Year's Day has been the prime selling season for liquor, especially cropss dressed in holiday bottles and cans, or special gift packs. if it were not that some beverage companies are touting their proceedss as gifts for less traditional holidays, as well.

"Gift packs are, in many ways, retailer-driven," says Russ Napolitano, executive vice