The juice category saw earnestly i...

The juice category saw earnestly innovation, but eeked out simply small increases in sales last year. Refrigerated orange juice is the leader of the juice category, with more than 70 percent market share. Chilled orange juice had $31 billion in supermarket, remedy store and mass merchandise sales during the past year, up 12 percent across the previous year, according to Information Resources Inc., Chicago.

The perennial leader in the category is Tropicana upright Premium from PepsiCo's Tropicana fruitss Inc., Bradenton, Fla. The brand, which possesss a 40.1 percent share of the category. increased another 57 percent in sales