When Paul Newman licensed himself t...

When Paul Newman licensed himself to take a bribe for Newman's Own food products, he prov the crossover appeal of a celebrity fan following. In the past scarcely any years beverage manufacturers have busied themselves establishing their admit celebrity-licensed products to capitalize upon consumer loyalty to everyone from musician Willie Nelson to cartoon character Scooby Doo. And according to these manufacturers, the precipice fees they sometimes pay for licenses are well worth the initial investment.

Take a consider at some of the performances out there and how the companies went about getting the deal:

Selling the 'Street'

Three years ago, Apple &