Beverage companies kept up their in...

Beverage companies kept up their investment in recent product development last year, rolling without 3,777 new beverages, compared with 3541 in 2000 according to Marketing Intelligence Service, Naples, NY Fruit and fruit-flavored drinks were again the biggest arrange of new products, with a total of 592 to hit the market. moreover alcohol beverages saw the in the greatest degree significant shifts, reflecting the recently made known emphasis on malternatives and flavored alcohols. The wine and wine cooler category had 300 fresh entries last year, compared with 177 in 2000; the beer and ale category saw 164 SKUs, compared with 90 in 2000; and the category