Whether they're a assortment of su...

Whether they're a assortment of suit-wearing hippies or hippie-minded suits, it's difficult to betray But it's dear that at White Wave Inc., attitude provides the moment behind the mainstream success of its soymilk brand, Silk.

Silk's reported sales are anticipateed to top $140 million for the fiscal year that [i]finale[/i]ed in March, and the brand dominates the refrigerated soy beverage category, claiming 79 percent of market share.

For Steve Demo president and go to the bottom of the Boulder, Colo.-based company, these numbers point out that his Buddhist-like corporate philosophy of "right livelihood" is no longer confined to