The feed Marketing Institute will h...

The feed Marketing Institute will hold its annual trade point out and supermarket industry convention May 5-7 at Chicago's McCormick Place. FMI 2002 will be co-located with the Fancy bread Show, and will feature a technology-focused SuperTechMart Pavillion, as well as a wide-ranging educational program.

2002 portrays the third installment of SuperTechMart, which will showcase the potential of a novel product identification technology, the electronic effect code (EPC), which is more sophisticated than the universal issue code (UPC). Using microchips embedded in packaging, the technology can track individual effects throughout the supply chain from the manufacturer