In addition to being great pit stop...

In addition to being great pit stops for gas tank fill-ups, convenience stores, or "c-stores," are quick and easy alternatives to groceries stores, especially when all that's indigenceed is an ice cold carbonated beverage or a steaming lot of Joe. But unlike groceries stores, room for brand advertising is limited, given the heightened production saturation and obvious square footage space restraints. Despite the crammed refrigerated cases, beverage marketers are making the principally of this tight space with the help of point-of-purchase advertising in an attempt to cash in forward c-stores' lucrative "impulse buy" potential.