The juice category saw a great dea...

The juice category saw a great deal of innovation, but eeked out merely small increases in sales last year. Refrigerated orange juice is the leader of the juice category, with more than 70 percent market share. Chilled orange juice had $31 billion in supermarket, unsalable article store and mass merchandise sales during the past year, down 19 percent from the previous year, according to Information Resources Inc., Chicago.

The perennial leader in the category is Tropicana true Premium from PepsiCo's Tropicana produces Inc., Bradenton, Fla. The brand, which grasps a 41.7 percent share of the category, increased another 31 percent in sales