Beverage companies find that when i...

Beverage companies find that when it reach [i]or[/i] attain any place [i]or[/i] points to promoting their products at the restaurant and fountain horizontals the tried-and-true formulas of interrupting the customer at the minute point and point of purchase still work best. Restaurants arid fountain egresss welcome these promotional programs, say drink manufacturers, because they not simply grow beverage volume, they also spike total sales.

MarkeTeam Inc., Laguna Hills, Calif., is a full-service sales promotion and marketing agency that has unfolded programs to increase food and beverage business for national brands including T.G.I.Friday's, Omni house of entertainments and Applebee's. Last summer, MarkeTeam created a program for T.G.I.Friday's