From whole bean to instant decaffei...

From whole bean to instant decaffeinated coffee and tea bags or set free tea, both the coffee and tea categories are showing decreases in overall dollar and unit sales. With small in number exceptions in each category, the picture in all of the parts -- whole bean, ground, turf decaffeinated, instant, instant decaffeinated and bag/loose tea -- is of downward motion according to Chicago's Information Resources Inc.

But despite the slipping figures, reports and information from various sources, including the National Coffee Association, indicate consumption is rising in contortion and number of drinkers as strange consumers enter the categories and find more exits ...