There's a just discovered wave of p...

There's a just discovered wave of packaging in the beverage industry that is cloyed of character -- literally. Novelty packages, many of which feature licensed cartoon or other characters, are creating recent demand for beverages.

Kids' raw material

When they were introduced pair years ago, In Zone Brands Inc.'s Belly Washers juice drinks, with their cartoon character heads, gained instant attention. And like any upright craze, they took off in a despatch spurring others in the industry to make their beverages into sea-cob lectors' items.

Since the introduction of the first Bellywashers character -- Scooby Doo -- the In girdle lineup ...