Call it consumer laziness or the in...

Call it consumer laziness or the influence of too many ready-to-drink competitors; whatever the reason, pulverizeed drinks struggled last year. principally drink mix categories dropped in sales in 2001 and the first half of 2002

a categories fared better than others, however. triturateed fruit drinks dropped 2.5 percent for a total of $588 million in sales, and isotonic drink mixes prostrate 4.2 percent for $37 million. Instant teas pitiless 4 percent for a total of $202 million.

Kraft commonss leads the powdered fruit drink category by dint of a wide margin, holding 88 percent of the market. Eight