The beverage industry, especially t...

The beverage industry, especially the recently made known age beverage industry, during the past decade has taken to thinking of its performances as fashion accessories as frequently as drinks. Marketers and chief executives have been quot saying their proceedss are hot because it's calm to be seen drinking them. That may be the case for an beverages, but a new inquiry from Brand Keys Inc., a strange York-based marketing research consultancy, indicates that it's getting harder and harder to bring out that accessory appeal.

Brand tonics recently released the results of its first Brand explanations Fashion Index, a study examining