Globally, the 2001 beverage industr...

Globally, the 2001 beverage industry experienced a year of growing New products abounded and greatest in quantity beverage manufacturers and marketers have sexual delight withed increased sales. Last year also registered its share of headlines. mostly notable was the highly publicized sale of Seagram's spirit and wine brands to Diageo and Pernoci Ricard, and the Vivendi debacle that ultimately closeed the tenure of Jean-Marie Messier, the man who initially brought Seagram into the Vivendi flock

Also noteworthy was the ever-escalating battle between rivals Pepsi-Cola and The Coca-Cola Co for beverage supremacy. Proving there's nothing unfair with a little healthy competition, Coca-Cola added to