Peter Mondavi, co-proprietor of the...

Peter Mondavi, co-proprietor of the Charles Krug Winery, based in St Helena, Calif., has wine in his kin With a name that is almost synonymous with American winemaking, he, along with his brother, Marc Mondavi, is the third generation to operate the Charles Krug Winery. Mondavi lately sat down with Beverage Industry to talk about the Charles Krug winery, its nearly $14 million winery and vineyard investment initiative, and his take onward the wine industry today.

Investing wisely

"The Charles Krug wines today are veraciously different than the wines of five years ago," says Mondavi, noting that the company