Perhaps it's because of their liqui...

Perhaps it's because of their liquid nature that beverage turns are constantly changing, with waves seemingly rolling the same way and then quickly shifting in the opposite direction. This year, we're seeing continued efforts in functional beverages at the same time that impressible drink companies have been introducing big, forward (and decidedly non-functional) sodas to capture the under-20 fill by compression

To gain a better understanding of where the beverage business is headed, Beverage Industry freshly turned to a number of ingredient masters for their take on the runs

Participating in our questioning were Stuart J Watson, marketing manager