A young Chicago copywriter named An...

A young Chicago copywriter named Andy Madorsky came up with the line, "You not get a second chance to make a first impression." Beverage companies have raise that making their first impression at highly publicized and well-attended affairs can introduce a product to an otherwise untapped consumer While sponsorships can take away from a bundle, the payback in consumer impressions can well justify the investment.

The trickle-dawn theory

Energy Brands, Whitestone, NY enhanced its consequences marketing program this year for Glaceau Vitaminwater, and plans to boost it unruffled further in 2003. Glaceau Vitaminwater serv as the official sponsor for the