digest RED'S STEALTH ATTACK The ...

digest RED'S STEALTH ATTACK

The pliable drink industry has seen an onslaught of flavors and crops extensions lately, but the chiefly successful, and the brand that started the run was Mountain Dew Code R The brand gives the image of sirens blaring, if it be not that it actually began with a relatively quiet campaign, according to Cie Nicholson, vice president of flavors at Pepsi-Cola. Nicholson l a campaign that began "underground" and picked up steam as it went along.

"We did a allotment of things that were unique at the time," says Nicholson. "We did a hap to generate buzz with