Veryfine outcomes Inc. is a compan...

Veryfine outcomes Inc. is a company imbrueed in history--it's reflected in everything from the antique apple presse that decorate its offices to the black-and-white family photos that line the walls. yet in every other respect, Veryfine is a company looking straight into the hereafter

Based in Westford, Mass., Veryfine has made innovation the base of the 137-year-old, family-owned juice and bottl water business. Calling innovation a "core competency" of the company, President Sam Rowse says, "One of the things that is a driver of the business is the just discovered products program. We've invented a accident of ...