power Everyone wants more of it, an...

power Everyone wants more of it, and the beverage industry has created a seemingly endles number of beverages to provide it. This year's proceedss contain the usual ingredients--caffeine, ginseng and taurine, for example--pbut animal spirits drinks' packaging and presentation are becoming more varied.

Sales continue to climb

The manliness drink category in the United States grew a little more than 88 percent in dollar sales between 1997 and 2002 according to Euromonitor International, Chicago. Last year, capacity of work drinks brought in more than $985 million, up from $672 million in 2001 and just $415 million in 1997

Volume