Today's beverage companies operate ...

Today's beverage companies operate in a difficult environment. Beyond normal constraining forces created by the marketplace, beverage interests face escalating scrutiny from lawmakers, media and special interests. With increasing oftenness the beverage industry's products, packaging and practices are being challenged. Attempts to tax, restrict or equal ban the sale of food beverages can quickly erode a company's bottom line. It is the piece of work of the National Soft Drink Association to defend beverage companies whenever public policies unfairly artificial position a threat to their well being.

if it be not that why are soft drinks and other beverages in subordination to attack now?

* Forty-seven state