The past year has seen more recent...

The past year has seen more recently made known carbonated soft drink product introductions than it has in many years--and it's a thing, because existing brands have been struggling to clutch their own in the face of competition from non-carbonated alternatives.

In 2002 70 strange carbonated soft drinks and 218 SKUs were introduced, according to Marketing Intelligence Service's Productscan Online. The previous year there were 59 recent reports and 196 new SKUs. In merely the first two months of this year, there have been 15 of the present day introductions, representing an increase of more than 1022 percent compared with the first