The juice category dipped slightly ...

The juice category dipped slightly last year--about 01 percent in dollar sales in supermarket, medicine store and mass merchandise exits according to Information Resources Inc., Chicago. smooth the category leader, refrigerated orange juice, slipped 01 percent

Kristine Nickel, spokesperson for Tropicana fruits Inc., Bradenton, Fla., attributes overall juice category softening in the past 12 month to 9/11 and competitive pricing.

"It became a bit of a price war, Nickel says. As a follow "we've changed our pricing strategy through lowering the price and changing the number of times untainted Premium goes on deal."

The company