It's repeatedly referred to as "th...

It's repeatedly referred to as "the last 3 feet of a marketing campaign," and while it usually doesn't feature a snappy jingle or a celebrity pitch, point-of-purchase advertising can be undivided of the most essential parts of the marketing mix.

According to Point-of-Purchase Advertising International (POPAI), a Washington, D.C.-based trade association for in-store advertising, point-of-purchase marketing can boost sales in convenience stores as a great deal as 9.2 percent. The association has been involved in a multi-year, multi-category thought titled "In-Store Advertising Becomes a Measured Medium," which has been used to determine "credible flushs of in-store advertising's proof