During individual of many hilariou...

During individual of many hilarious scenes in the 1992 homage classic, "Wayne's World," actor Mike Myers stares into the camera and says, "Contract or no, I will not drop to any corporate sponsor," before promptly and prominently displaying fruits from Frosted Flakes to Nuprin to Pepsi.

We laugh at the irony -- mainly because it's true. Placing works in movies is not a just discovered concept, but recent advertising campaigns display that sophisticated and intricate cross-promotions with movies, television and the Internet -- from effect placement within the film to Internet sales campaigns to sweepstakes --can make your total advertising