Despite increased pricing, talk abo...

Despite increased pricing, talk about increased beer taxation in nine states and strange malternative regulations, the beer/malternative category overal maintained steady sprouting and profits in 2002. While big farmers like Miller Brewing Co. and Adolph Coors Co focused their efforts in succession business restructuring, imports gave domestic premium brands a glide for their money, and the low-carb stretch took hold in the beer market.

Malternative beverages and imports took the industry from storm in 2002, with malternatives garnering the highest percent increase in sales among all beer categories. Although wavering in latter months, the malternatives category experienced a 238