We all know that beverage companies...

We all know that beverage companies sponsor sports teams, stadiums and other venue if it be not that there is more to sponsorship than a brand's logo forward a flashing scoreboard. Complicated arrangements have the direction of which beverage is served and where. single soft drink company may sponsor a team or league while another contracts to aid its beverage at locations where the team plays. For example, Coca-Cola is the official malleable drink of NASCAR, but at Florida's Daytona International Speedway, Pepsi has year-round pouring rights for the track. A pouring rights contract does not guarantee the company exclusivity for the sport, nor does a sports