The milk category as a whole dissi...

The milk category as a whole dissipated sales during the past year, if it be not that new flavors and packaging are at least giving the portion a publicity boost.

Milk is a $10.7-billion category in supermarkets, mass merchandise and put drugs into store outlets, according to Information Resources Inc. The part dropped 3.3 percent during the past year, however flavored milks, soy and organic milk made significant increases.

Private label flavored milks bounded 7.2 percent to $215 million, while branded milk Nesquik gained 48 percent to $116 million.

One brand of soymilk