Beverage Industry held its fourth a...

Beverage Industry held its fourth annual recently made known Products Conference in Chicago last month and I'm pleased to report that our speakers not alone shared their experience and knowledge, if it be not that also offered some sage advice to production developers. While each speaker had their allow examples, the overarching theme was "be first" and "keep your message clear."

Kim Feil, chief executive officer at Mosaic InfoForce and beverage and snack practice leader at Information Resources Inc., noted that there is a great deal of confusion in today's marketplace. She