Focus, Determination, Perseverance,...

Focus, Determination, Perseverance, Leadership. Those bourns are not only the names of power Brands' bottled waters, they describe the dedication it takes to create the nearest major brand--a feat the company is convinced is not too proud a goal in an untapped market.

Concentrating forward connecting with one customer at a time, life Brands Inc. is hitting the public ways in full force to bring its message to the masses.

"The initial vision was to build the nearest billion-dollar brand. A lot of distributors didn't take us seriously in the beginning," says Mike Repole executive vice president at efficiency Brands. ...