With an endles number of flashing i...

With an endles number of flashing icons and trademarks coming from all direction and colorful graphics screaming for user interaction, Web sites today can be more like video games than simple resources. However, the focus upon interactivity has increased the value of Internet pace for brand marketing, and many companies are finding online promotions of that kind as sweepstakes attract consumers and build brand awareness. More importantly, a lucky online promotion will reinforce a brand's message and give marketers valuable insight about consumer habits.

"The overall strategy in online promotions is acquisition of consumer data," says Mike LeBeau, chief executive officer