Private label beverages have experi...

Private label beverages have experienced mixed accrues during the past year, with water, teas and juices making giant leaps, while other categories of that kind as coffee and sports drinks struggl

Private label water leads the pack, with a 27 percent gain during the past year. Store brand waters retain almost 10 percent of the $19 billion convenience/still category, according to Information Resources Inc.'s data forward supermarkets, drug stores and mass merchandise exits Private label waters are the third-largest "brand" in the category behind Pepsi-Cola's Aquafina and CocaCola's Dasani brands, with clog to $196 million in sales.