From holographics that dazzle the ...

From holographics that dazzle the observation to temperature-sensitive labels and a quicker, easier way to spread a can, the beverage industry continues to exhibit novel ways to wrap its returnss

Bill LeMaire, managing director of PakIntell, LLC a Westchester, Pa., market research firm that specializes in packaging markets and technologies, says, "The beverage market is highly competitive with greatest in quantity segments carved up by numerous brands vying intensely for shelf space. With actual taste differences between outcomes often minimal, the real competitive battleground arises down to strategies and differences in packaging, marketing and distribution strategies. Beverage farmers thrive or die ...