A man. A motor family A dog. Th...

A man. A motor family A dog.

Those are the driving forces behind Q Blast Thirst Blaster, a low-sugar, low-carbohydrate beverage that's leaped from obscurity to a ball at the $3-billion-plus sports drink market in record time.

"I'm a jock first, not a businessperson," says Q Blast creator Leon Wolek who works from his hearthstone in Hobart, Ind., when he's not in succession the road in his motor hearth promoting Q Blast with his faithful Dalmatian, Arielle. "I wearied a good portion of my life in the ancient Chicago Stadium, mixing up [sports drinks] for the