Appearing onward drink menus, fill...

Appearing onward drink menus, filling bartenders' wells, poured and commended at the nation's top public-houses beverages are fighting for space in foodservice venue While large manufacturers have the upper hand in the foodservice marketing arena, small companies are finding unique ways to win their products noticed by foodservice operators.

"I would recommend that a beverage company journey to the target [foodservice venue] and instead of saying 'I've got water, purchase my water,' try to understand who [the venue] is selling to and what experience is being sold" says Rick Hendrie, chief executive officer, Link Inc., a Cambridge, Mass.-based company