While 7 UP bottler partook in "Ligh...

While 7 UP bottler partook in "Light the Fire" festivities as part of the brand's annual meeting in Dallas, Dr Pepper bottler "Turn it Loose" at this year's meeting at Mandalay Bay Resort and Casino in Las Vegas. Nonstop marketing efforts for 2004 were announced at the couple of the meetings, celebrating 7 UP's 75th anniversary and Diet Dr Pepper's continued succes In addition to debuting Dr Pepper/Seven Up initiatives to build forward its portfolio of brands and extension in diet CSD consumption, organizational changes and positive springs of 7 ...