Goya fares for many years has been...

Goya fares for many years has been forward the leading edge of something a great quantity [i]or[/i] amount of of the industry has simply recently discovered--the enormous potential of the Hispanic market. And the Secaucus, N.J.-based company didn't ne a census report to reckon it about this burgeoning population--it's been serving Hispanic consumer for almost 70 years.

Found in 1936 from Spanish immigrants Prudencio and Carolina Unanue, Goya feeds today is still a family business. It's flow by the second and third generations of the Unanue family, and it is the largest Hispanic-owned aliment company in the United States.