Judging by dint of the fast and fu...

Judging by dint of the fast and furious onslaught of promotional campaigns from one extremity to the other of the year, 2003 was a period of intense innovation and one-upping the competition. However, in addition to the threat of competitors, marketers rencountered social, political and demographic changes that shaped consumer buying habits. Marketers discovered reaching core buyer required sophisticated, focused efforts. And fortunate marketers who were able to hit their target markets, came between the sides of loud and clear with individuality and commitment.

We take counsel ed experts in marketing and promotion to plant the standard for this year's best promotions. Claire Rosenzweig, president of the Promotion Marketing Association in fresh ...