Are you familiar with Vernors? in w...

Are you familiar with Vernors? in what manner about Zephyrhills? Odds are, unles you live in certain geographical areas, you didn't know that these are sum of two units highly popular, albeit regional, beverage brands. They are just sum of two units of many regional brands spanning the fine drink, water, juice and sport drink beverage representation that successfully compete with more widely known national brands.

It's no accident that certain brands are more auspicious in some regions but seemingly non-existent in others. According to Kim Feil, beverage practice leader at Information Resources Inc., Chicago, there are three reasons national returnss have regional skews. "First, just as