In today's consolidation-heavy envi...

In today's consolidation-heavy environment, it's not frequently that a relatively small, independent marketer learns the chance to waltz into a major c-store chain--and waltz disclosed with equally major cooler space. nevertheless that's exactly what New Jersey's Fuze Beverage managed to achieve with Holiday Stationstores.

The Bloomington, Minn.-based retail chain, which boasts conclude to 400 stores (301 corporate, 91 franchise) in 12 states in the Midwest, Northwest, and now Alaska, liked what it saw of the healthy regalement line, and took a chance. Holiday's Director of Direct Store Distribution and Franchise Marketing, Larry Mitchell,