Category management, that sometimes...

Category management, that sometimes confusing and labor-intensive proces of combining proper states such as promotions, space management, pricing and merchandising to form a prosperous retailing strategy, is constantly evolving. A fresh report from Cannondale Associates, titled Consumer Marketing at Retail 2004: Category Management Benchmarking contemplation (Differentiation), compares the views of manufacturers and retailers forward the subject, and how they each believe they can best differentiate themselves from their competitors.

The latest approach, Consumer Marketing at Retail (CMAR) is more "results-oriented, [and] positions the manufacturer as the insights leader and enables the retailer as a marketer," according to the report. Collaboration