Supermarket shelves are alive with ...

Supermarket shelves are alive with color, especially in the beverage aisle, where bright downhearted sports drinks, vibrant red juices and brilliant orange and gold-colored sodas compete for consumers' attention.

"The of long date adage is that Americans bribe with their eyes," says Owen Parker, vice president of research and disclosure at D.D. Williamson, Louisville, Ky common of the largest producers of caramel color. "Colors attract us, for a like reason when we go to any shelf in the groceries store, one of the things we do to perceive what a crops will taste like is gaze at the color."

Evolving technology has expanded the