Spirits have take pleasure ined gro...

Spirits have take pleasure ined growing popularity among younger consumer and the succes of fresh flavored product introductions have made the past year a proper one for distilled spirits. Cognac, vodka, rum and tequila lead the category, which grew 4 percent in 2003 to more than $414 billion overall, according to Euromonitor International. convolution grew 3.1 percent to nearly 14 billion liters.

Given the uncertain U economy consumer were rely uponed to cut back on enjoyment items like spirits. However, the category's performance indicates that consumer are optimistic about a possible economic upturn and are retaining their choice for even ...